Your Brand, Your Domain: empowsec Reseller White-Label

Why White-Label Matters for MSPs

Managed services providers and security resellers often build their value proposition around the depth of their expertise, the quality of their service delivery, and the strength of their brand - not around the names of the underlying platforms they use. Telling a client 'you will be using empowsec' is accurate, but it also tells that client exactly what tool is behind the service, who else might be using it, and where they could potentially go direct. White-labeling changes that dynamic: the platform becomes your platform, and your brand is what clients see, trust, and associate with their security awareness outcomes.

empowsec's reseller white-label capability is designed to make that transformation complete. It covers every visual layer of the platform and extends to the domain name in the browser address bar. When a client employee logs in to complete a training assignment, they see the reseller's logo, the reseller's colors, and a web address that belongs to the reseller's domain. There is no empowsec branding visible in that experience unless the reseller chooses to include it.

What the White-Label Configuration Covers

The branding configuration available to resellers goes beyond the per-company settings that individual client companies can control. At the reseller level, the full visual identity of the platform is configurable. That includes uploading a logo that appears across the portal, a favicon that appears in browser tabs and bookmarks, an accent color scheme that drives buttons and interactive elements, and a theme choice between light and dark mode.

These settings propagate across the entire reseller's branded instance. Every client company that the reseller manages - whether they are accessing training, reviewing phishing simulation results, or checking their risk scores - sees the reseller's branding rather than empowsec's default. The platform effectively becomes the reseller's own product from the client's point of view. For MSPs that maintain strict brand consistency across their service portfolio, this matters because it removes any visual inconsistency between the security awareness training component and the rest of the service stack.

Custom Domains and DNS Verification

The custom domain capability is where the white-label experience becomes truly seamless for clients. Rather than signing in at app.empowsec.com, clients access the platform through a domain the reseller controls - for example, portal.yourbrand.com or training.yourcompanyname.com. The domain is verified by DNS, which confirms that the reseller owns or controls the domain before it is activated. Once verified and configured, cross-domain authentication handles the session management so the branded domain works just as smoothly as the native empowsec domain.

For clients, the effect is that the entire training experience lives within the reseller's digital environment. The address in the browser matches the name of the company delivering the service. There are no visible redirects to a third-party domain, no moments where the address bar shows something unexpected, and no reason for a client to wonder what platform sits underneath. That consistency is particularly valuable for organizations that run security awareness training because asking employees to notice suspicious web addresses is a core part of the training itself - and the training platform should model exactly that kind of consistency.

DNS verification follows a standard challenge process. The reseller adds a DNS record to prove domain ownership, empowsec validates the record, and the custom domain becomes active. The process is well-documented and typically completes quickly once the DNS record has propagated. Resellers who manage multiple client domains can configure distinct custom domains for different client segments if the service model requires it.

The Platform Becomes Your Product

The combined effect of reseller branding and a custom domain is that empowsec functions as the engine behind a product that clients experience as entirely the reseller's own. This is a commercially significant capability. It allows MSPs to build a branded security awareness training offer that they can price, position, and market under their own name. Clients do not see empowsec in the interface; they see the MSP's investment in delivering a complete, polished security training service.

This matters for client retention as much as for initial sales. A client who associates their positive security training outcomes with the reseller's brand - rather than with a third-party platform - has a deeper relationship with the reseller. That relationship is based on outcomes, not on tool access. If the reseller ever needs to switch the underlying technology, the brand equity stays with the reseller rather than with the platform vendor.

For MSPs that are building a security practice, the reseller white-label capability in empowsec is a meaningful step toward offering a differentiated service. Combining it with the multi-company management console, cross-company reporting, and shared training library creates a coherent proposition: a branded, managed security awareness training service delivered at scale, with all the operational infrastructure included.

Key Takeaways

• empowsec reseller white-label covers logo, favicon, accent colors, and theme - all configurable at the reseller level and propagated across all managed clients.
• Custom domains verified by DNS let clients sign in at the reseller's own web address, with no empowsec branding visible unless the reseller includes it.
• Cross-domain authentication makes the custom domain experience as smooth as the native platform.
• White-labeling lets MSPs position the platform as their own product, building brand equity and client relationships around their service rather than the underlying tool.
• Combined with the multi-company portal, shared libraries, and cross-company reporting, white-label creates a complete managed security awareness service.