#brand impersonation

Microsoft has documented phishing campaigns impersonating ChatGPT, Copilot, Claude, and DeepSeek - lures built for employees who use AI tools every day. It is a new template family your simulations should cover.

Phishing volume fell roughly 20 percent for two years running, but Zscaler's data shows attacks are now fewer, smarter, and aimed at routine business workflows. Falling numbers are not falling risk.